AI-first product studio · Karachi & Dubai

A little less chaos,
a little more creativity. Please.

  • VendGameVendGame
  • BarflyBarfly
  • Berrys CoachesBerrys Coaches
  • Sehat KahaniSehat Kahani
  • JugnuJugnu
  • AR FiltersAR Filters
  • GroScanGroScan
  • PuckPuck
  • JambroJambro

Grocode designs, builds and ships websites, apps, AI tools and interactive experiences, in weeks, not quarters. Small team. Senior people. AI doing the heavy lifting.

Better. Not bigger.

We're not your typical digital agency chasing project after project. Grocode is intentionally small: founders plus a vetted network of senior designers and engineers. We use AI to do the work a big team used to do. That means fewer handoffs, faster shipping and prices that make sense. We take on a limited number of clients at a time and deliver case-study-level work only. Since 2018 we have shipped 35+ products and sites for clients in Pakistan, the UK, the US and Singapore.

  • 2018Founded
  • 35+Products & sites shipped
  • 4Countries served: PK, UK, US, Singapore
  • 2Offices: Karachi & Dubai

Selected work

Products, platforms and physical experiences we've designed and built.

VendGame smart vending machine

VendGame

Smart vending machines

Our own hardware product: game-powered vending machines for in-store sampling and giveaways. Concept, industrial and UI design, software and build.

  • Product design
  • Hardware + software
  • Retail activation
Barfly food and drink ordering app screens

Barfly

Food & drink ordering · Singapore

Order-and-pay platform for bars and clubs.

  • Web
  • Android
  • iOS
Berrys Coaches bus booking app screens

Berrys Coaches

Bus booking · United Kingdom

Booking platform and mobile app for a UK coach operator.

  • Web
  • Android
  • iOS
Sehat Kahani telehealth website

Sehat Kahani

Telehealth startup

Website for a Pakistani telehealth startup connecting patients with doctors online.

  • UI/UX
  • Web design & build
Jugnu B2B retail website on laptop and phone

Jugnu

B2B for small business

Corporate website for a tech-enabled retail startup.

  • UI/UX
  • Web
  • Illustration
AR filter running on a phone held up in a neon-lit street

AR Filters

Augmented reality

Branded Instagram, Facebook and Snapchat filters for campaigns and launches.

  • AR
  • Social
  • Campaigns
GroScan 3D dollhouse view of a scanned home

GroScan

360° 3D virtual tours

Walk-through 3D tours of homes, showrooms and venues.

  • 3D scanning
  • Real estate
  • Web
Puck multiplayer cooking game on an 80 inch touch table

Puck

Interactive installation

Multiplayer cooking game for an 80" touch table.

  • Game design
  • Android
  • Activation
Jambro musician network app screens

Jambro

Social network for musicians

Branding, product design and build.

  • Branding
  • Web
  • Android
  • iOS

More in our Behance portfolio →

Services

Four ways we drive business outcomes with creative thinking, sharp product design and the smart use of AI.

AI Product Sprints

Idea to working MVP in weeks.

  • Discovery & scoping
  • UX/UI design & prototyping
  • Web & mobile apps
  • AI features: chat, vision, search
  • Launch & iteration
Start a project →

AI-ready Websites

Sites that sell, rank and answer.

  • Webflow & WordPress
  • UX/UI design
  • SEO & AI-search visibility
  • AI assistants & lead capture
  • E-commerce
  • Maintenance & support
Start a project →

AI Automation

Less busywork. More business.

  • Custom AI assistants & agents
  • Workflow automation
  • Internal tools & dashboards
  • Document & data processing
  • AI adoption training for teams
Start a project →

Interactive & Physical

Where screens meet the real world.

  • Smart vending machines
  • Touch tables & kiosks
  • AI-powered brand activations
  • AR experiences & filters
  • Digital signage
Start a project →

Brand identity, UI/UX and product strategy are built into everything we do.

How we work

AI does the heavy lifting. Senior people make the calls. You see working software every week, not slide decks.

AI product sprint

A defined scope, a fixed price and a date. AI-assisted design and code put a working MVP, website or campaign in front of real users in weeks.

Start a sprint →

AI build retainer

A senior team plus our AI toolchain on call for your product. New features, automations and fixes shipped every week, without hiring.

Talk retainers →

AI consulting & training

Strategy sessions and hands-on workshops that help your team adopt AI in design, product and operations, using the same tools we ship with daily.

Book a session →
  1. TalkA 30-minute call. We map where AI genuinely helps, and where it doesn't.
  2. PrototypeA clickable, AI-built prototype in days, then a fixed price and timeline.
  3. BuildHumans design and decide, AI accelerates. Weekly demos, no black box.
  4. ShipLaunch, measure and keep improving. You own the code and the data.

The Grocode experience

Our team has worked with

  • Coke Studio
  • Unilever
  • Muller & Phipps
  • Toyota
  • Dawn
  • P&G

From the lab

Proof we ship what we sell.

AI products our founder designed, built and runs.

Run by founders, not account managers. Grocode is led by Zair Abbas, a principal product designer and AI builder with 20+ years across web, mobile and product. He works with a partner in Dubai and a vetted network of senior engineers and designers we bring in per project.

Questions, answered

What clients usually ask before we start.

What does Grocode do?

Grocode is a small AI-first product studio based in Karachi and Dubai. We design, build and ship websites, web and mobile apps, AI tools and automations, and interactive experiences such as smart vending machines, touch tables and AR filters.

What does “AI-first” mean for my project?

AI does the heavy lifting in design, code and content, and senior people make the decisions. That means fewer handoffs and faster delivery. You see working software every week, not slide decks.

How long does a project take?

Weeks, not quarters. After a 30-minute call we build a clickable prototype in days, then agree a fixed price and timeline before the build starts. An AI product sprint takes an MVP, website or campaign to real users in weeks.

How do you price projects?

Three ways: a fixed-price AI product sprint with a defined scope and date, a monthly AI build retainer for ongoing features and fixes, or AI consulting and training sessions for your team. The price is agreed after the prototype, before any build work.

Do you work with clients outside Pakistan?

Yes. We have delivered projects for clients in Pakistan, the United Kingdom, the United States and Singapore, and we take on projects in Saudi Arabia and the UAE from our Karachi and Dubai offices.

Who owns the code and data?

You do. When a project ships, the code and the data belong to you.

How do I start a project with Grocode?

Send a few lines through the contact form below, email hello@grocode.cc or message us on WhatsApp at +1 (828) 570-3965. We reply within one working day.

Ready to innovate?

Tell us what you're building. We reply within one working day.

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